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Books Frontpage Innovation in communication
  • 17,68 USD

  • * Free shipping to US.


  • In stock

Features:

  • Pages: 102
  • Format: 21x15 cm
  • Edition Date: 2018
  • Edition: 1
  • Language: Inglés.
  • Binding: Tapa blanda o Bolsillo.
  • Weight: 0,18 kg.

  • Innovation in communication

    Engaging citizens in media discourse

  • 9788490828236

  • Authors: Koldobika Meso Ayerdi, Ainara Larrondo Ureta, Terese Mendiguren Galdospin, Irati Agirreazkuenaga Onaindia, Iñaki Lazkano Arrillaga, Simón Peña Fernández, Diana Rivero Santamarina, Jesús A Pérez Dasilva

  • This book explores the innovative ways in which the media are involving audiences in the creation and redistribution of content in general and news content in particular in the digital era. It examines journalistic innovation from four perspectives: how digital media outlets are engaging today’s active audiences in the processes of news production and dissemination, the ways in which Spanish-based digital publications are using social media to reach wider audiences, the extent to which voters rely on social media rather than traditional media for information, and the roles traditional media, digital media, and social media in the Basque Country play during election campaigns.
  • 17,68 USD

  • * Free shipping to US.


  • In stock
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